HYPE Playbook
9-Step Playbook for Idea Management Campaigns
Ideas arise everywhere—in meetings, on the shop floor, or at the coffee machine. But for them to come to light and have an impact, they need more than just a flash of inspiration: they need space, direction—and a positive response.
Download the Playbook
WHAT'S INSIDE THE PLAYBOOK
Stop Waiting for Great Ideas. Create the Conditions for Them
The best ideas rarely appear on demand—but the right campaign can bring the right people together around the challenges that matter most. Discover how to create idea campaigns that build momentum, inspire participation, and turn collective intelligence into tangible results.
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Learn the seven success factors behind effective idea campaigns
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Engage employees, customers, partners, and external communities
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Avoid the common mistakes that cause campaigns to lose momentum
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Use the practical 9-step guide to launch your next campaign
Analyst recognition
Rated #1 by Gartner
Gartner recognizes HYPE as the best innovation software with the Customers' Choice 2023 distinction.
HYPE Innovation stands out with the highest user rating of 4.4 out of 5 and an 88% customer recommendation rate, surpassing market averages in overall Experience and User Interest and Adoption.
Analyst recognition
Ranked #1 by IDC
IDC recognizes HYPE for offering “one of the most solid products for activating and managing co-innovation.”
HYPE Innovation is named the best innovation software among 10 specialty software providers in the latest IDC MarketScape for innovation management platforms.
Analyst recognition
Ranked #1 by Quadrant Knowledge Solutions
HYPE Innovation has been named a Leader with the highest rating in technological excellence and customer impact, placing it as the #1 among 18 global vendors in the latest SPARK Matrix for innovation management by Quadrant Knowledge Solutions.
Trusted by leading organizations
Bayer
“HYPE was the catalyst of our innovation journey, shifting the way our scientists engage and contribute.” — Michael Gamalinda, Life Science Collaboration Program Lead
Deutsche Post DHL
“Where ideas were once collected and archived, today knowledge is actively managed. Recognition and fast feedback are now the foundation of our innovation culture.” — Thomas Dierker, VP First Choice PeP & Ideas Management
Airbus
“A bottom-up approach can work, up until a certain point. To keep a big enterprise platform moving, you need top-down support.” — Markus Durstewitz, Corporate Innovation Manager, Airbus
ConocoPhillips
“We are getting more ideas as a direct result of the HYPE platform. We can quantify this and show leadership how the Margin Improvement Site directly contributes to our goals.” — Joe Ramos, Innovation Manager, ConocoPhillips Alaska
Novartis
“HYPE truly helped us advance UNBOSSED innovation, empowering colleagues to share ideas, make new connections, and build their network.” — Aimee Reynolds, Genesis Labs Project Liaison
Thales
“Spring became a catalyst for innovation across Thales by making it easier for teams across countries and business units to connect around ideas, collaborate in real time, and advance innovative initiatives into products.” — Sébastien Lejeune, Thales Open Source Program Office Director